Ideal Customer Profile (ICP)

At CoreMinds Innovations, our Ideal Customer Profile reflects a blend of business ambition, digital readiness, and operational needs across specific industry verticals. We focus not only on who they are — but how they think, buy, and grow.

Hospitality Businesses (Resorts, Homestays, Holiday Homes, Hotels)

These clients are typically located in scenic or tourism-centric regions and depend heavily on online visibility to attract customers. They often struggle with manual booking systems, outdated websites, and lack of mobile responsiveness.

They are driven by seasonal peaks, rely on Google Maps and online reviews for conversions, and often want a solution that’s beautiful, mobile-friendly, and easy to manage themselves. Many do not have full-time tech staff and expect hands-on support post-launch. Owners or property managers usually make the decision directly.

They value:

• Booking-enabled websites

• WhatsApp inquiry integration

• SEO and Google listing visibility

• QR code menus (for in-house dining if offered)

Travel & Tourism Companies

This segment includes travel agencies, tour operators, and local transport coordinators. Many of them still rely on Excel, email, and WhatsApp to manage enquiries. Their biggest challenge is lead leakage — missed follow-ups, scattered communication, and no CRM system.

They look for tools that simplify:

• Customer enquiry collection
   

• Tour package presentation
   

• Lead nurturing with automation
   

• WhatsApp/Email integrations
   

Most often, the owner is the salesperson. They appreciate CRM demos, industry-specific UI/UX samples, and fast turnaround websites that can evolve into booking portals later.

Real Estate & Construction Firms

Builders and developers operate in a high-value, high-trust industry. They need sleek websites to showcase projects and track leads through long sales cycles. Often, leads come from ads, walk-ins, or references, but lack structured follow-up.

These firms are attracted to:

• CRM solutions with salesperson tracking
   

• Project showcase websites (with images, location maps, floor plans)
   

• Mobile app platforms for customer engagement or vendor management
   

They are open to digital investment if value is shown. Most decisions are made by a senior partner, CEO, or business development head. They prefer a consultative approach and often seek long-term digital partners.

 Interior Designers & Creative Studios

This group values aesthetic quality more than any other. Their websites are their portfolios — often used as sales tools in client meetings. They expect the website to reflect their brand, design language, and professionalism.

Their needs revolve around:

• Minimalist, image-heavy design
   

• Social media (especially Instagram) integration
   

• Quick WhatsApp contact or inquiry capture
   

• Responsive design across all devices
   

They may not talk technical but will appreciate clean animations, fast-loading pages, and design flexibility. The founder or creative director usually makes the decision, often with input from a designer friend or peer.

 Educational Institutions (Schools, Colleges, Coaching Centers)

This is a highly referral-driven segment. Most institutes still operate with minimal technology, often updating websites only once a year or maintaining admissions data in spreadsheets. However, digital expectations are rising, especially post-pandemic.

They look for:

• Informational websites with galleries, forms, and result updates
   

• CRM with enquiry tracking, student communication, and follow-ups
   

• Integration with email/WhatsApp alerts for admission campaigns
   

Decision-makers include principals, administrators, or trustees. They appreciate structured proposals, reliability, and testimonials from similar institutions.

 Spices & Agro-Trade Businesses

Spice traders, processors, and exporters are entering digital slowly — often for the first time. Their need is simple: showcase credibility online and communicate with buyers. They often want a product catalog but don’t need full e-commerce features.

They value:

• Product catalog websites
   

• B2B communication via WhatsApp or inquiry forms
   

• Multilingual options (English + Malayalam/Hindi)
   

• Digital business cards and mini-sites for field marketing
   

Decisions are mostly made by the business owner or one of the family stakeholders. Personal trust, local connection, and simplicity of use matter more than design sophistication.

 Food & Beverage Sector (Restaurants, Cafés)

These clients are often focused on local foot traffic and hygiene. Since COVID, there’s a significant interest in contactless dining and digital menus. Most owners are not tech-savvy but are willing to invest if shown direct value (e.g., less printing, faster orders).

Their digital needs include:

• QR code-based menus with real-time updates
   

• One-page websites or Google Business Profile optimization
   

• Social media content and links on their digital menu
   

The owner or manager usually makes the decision. They prefer WhatsApp for all communication and often appreciate done-for-you solutions rather than DIY tools.

 Private Limited & LLP Companies (Professional Services)

These businesses typically serve other businesses — consultants, agencies, logistics firms, finance/legal professionals, etc. They need clean, corporate websites that build trust with clients or investors.

Their challenges are:

• Poor online presence
   

• No structured lead management
   

• Internal team coordination (HR/Task/Accounting)
   

They often need:

• Digital business cards for networking
   

• Corporate websites with service breakdowns
   

• Internal tools like HRM, task management, or accounting dashboards
   

Decision-makers include founders, partners, or senior managers. They expect professional proposals, proper documentation, and post-project support.

 

 Psychographic Traits

• Value personalized communication and regional language support (especially in Kerala and Tier-2 towns)
   

• Prefer WhatsApp and mobile-first engagement over formal email threads
   

• Expect fast TATs and milestone clarity — not vague promises
   

• Often compare you against freelancers or agencies, so trust and proof matter more than jargon
   

 

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 Business Stage & Behavior

Type	Description
Growing businesses	Want automation (CRM, task mgmt.) but have never used it before.
Modernizing SMBs	Already have a website, now seeking upgrades or mobile app integration.
Bootstrapped startups	Price-conscious, prefer step-by-step plans or token advances to secure services.
Digitally late firms	May have avoided online presence until now; need education and trust-building.

 

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 Geographic & Cultural Preferences

• Kerala: Trust-based sales model. Word-of-mouth and credibility (BNI, reviews) are crucial.
   

• UAE: Professional expectations. Timelines, clarity, and contracts matter. Prefer WhatsApp + email combo.
   

• Rest of India: Depends on sector. Builders and SMEs in urban areas are cost-driven, while creative industries expect design polish.
   

 

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 Buying Triggers

• Need to compete online (competitor just launched a site/app)
   

• Internal workflow issues (manual lead management, slow team coordination)
   

• Seasonal pushes (e.g., resorts want sites before Onam/holiday seasons)
   

• Expired old website or unreliable freelancer
   

• Planning expansion, new branch or outlet

 

 Key Customer Characteristics

• Staff size: 3 to 100+ employees
   

• Typically aged 25–55 (digitally aware, goal-focused)
   

• Prefer WhatsApp, email, and direct phone calls over form-filling
   

• Often lack internal tech expertise — value handholding and full-service support
   

 Common Challenges Faced

• Outdated websites that aren’t mobile-friendly
   

• Manual lead follow-ups with no CRM or system
   

• No online visibility (no Google ranking or map presence)
   

• Lack of digital tools for internal coordination (especially in HR or accounting)
   

• Delay in response from freelancers or inconsistent delivery
   

 What They Want

• Fast turnaround with personalized service
   

• Affordable yet reliable technology solutions
   

• Digital tools that just work with low learning curve
   

• Clear results (e.g., more enquiries, faster process, better branding)

Core Products & Benefits

Website Development

Overview

At CoreMinds, we create professional websites that are not just beautiful but also easy to manage and designed to get you found on Google. We focus on three key goals:

1. Make your business look credible and trustworthy
    

2. Make it easy for your customers to find you and contact you
    

3. Give you full control to update your website anytime — without calling a developer
    

We use something called a custom CMS (Content Management System). This means once your website is ready, you can log in using a simple admin panel and change text, photos, or add new content on your own — no coding needed.

 

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✅ Key Benefits (Explained for Non-Technical Users)

• Boosts Credibility
  A well-designed website builds trust. First impressions matter — and most people will Google you before they contact you.
   

• Mobile-Friendly (Responsive Design)
  Your site will work perfectly on phones, tablets, and desktops. Since 70% of users browse on mobile, this is essential.
   

• Custom CMS – Easy Content Updates
  “CMS” stands for Content Management System. With our custom CMS, you can log in, update your content, change pictures, and even post blogs — just like editing a Word document.
   

• Fast-Loading and Secure
  Speed matters. A slow website can make customers leave. We use clean code, optimized images, and secure hosting to make sure your site loads quickly and is safe from threats.
   

• Built for Google (SEO-Optimized)
  Our websites are structured so Google can read them easily. This helps your site appear higher in search results over time. We use clean URLs, proper titles, image alt-tags, and meta descriptions — all part of technical SEO.
   

 

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Basic Technical Concepts Explained

1. Domain Name
This is your website address, like www.example.com. It’s what people type in to reach your site.

• The TLD (Top-Level Domain) is the extension — like .com, .in, or .org. For example, in www.hotelkerala.com, .com is the TLD.
   

2. Hosting
Think of hosting as the land where your website lives. It stores all your website files and makes them accessible 24/7.

• We recommend shared hosting for small and medium businesses — it’s affordable and sufficient for regular traffic.
   

• For large or high-traffic sites, we suggest cloud or VPS hosting.
   

3. SSL Certificate
You’ve seen websites that start with https:// — the "s" means the site is secure. We include SSL to keep your users safe and improve Google ranking.

4. Custom CMS vs WordPress
Unlike WordPress (which can be complex or bloated), our custom CMS is faster, easier to manage, and optimized for your specific needs. You’ll get a clean dashboard with just what you need — no distractions or unnecessary plugins.

 

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Common Website Types We Build

• Business profile websites
   

• Resort and homestay booking websites
   

• Education institute portals
   

• Product catalog sites (for spices, construction, etc.)
   

• One-page websites or digital landing pages

 

Mobile App Development 

Overview

We build modern, user-friendly mobile apps that help businesses grow. Whether it’s to take orders, manage bookings, offer services, or send updates — a mobile app makes your business easily accessible in your customer’s pocket.

We use Flutter — a popular technology by Google — which helps us create apps for both Android and iOS using a single codebase. That means faster delivery and reduced cost.

 

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Key Benefits 

• Better Customer Engagement
  Customers prefer apps for speed and convenience. With your own app, they can book, order, or contact you without visiting a website.
   

• Admin Panel for Full Control
  You’ll get a back-end dashboard (just like our website CMS) where you can manage content, see user activity, and control how the app behaves.
   

• Push Notifications
  Send instant alerts to your users for offers, reminders, updates — directly to their phone screen.
   

• Brand Loyalty
  Apps create a stronger bond with customers and make your business feel modern and professional.
   

• Custom Workflows
  We build apps that match how your business works — not just a generic template.
   

 

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Common App Use Cases

• Resort booking apps
   

• Spices or product catalog apps
   

• Educational notification apps
   

• CRM mobile dashboards
   

• Delivery or service booking apps
   

 

CRM (Coreleads)

Overview: Our CRM is custom-built for SMEs to track leads, manage sales pipelines, and automate customer engagement. Designed with simplicity in mind, it reduces lead leakage and improves follow-up discipline.

Key Benefits:

• Centralized customer and lead tracking

• Visual sales funnel with stages

• Reminder alerts and WhatsApp integration

• Performance dashboards for management

• Customizable for different industries

 

Accounting, HR & Task Management

Overview: A comprehensive back-office platform covering HR, accounting, and project/task management. Ideal for service-based businesses that require operational control and team accountability.

Key Benefits:

• Streamlined payroll, leave, and billing processes

• Track project deadlines and task assignments

• Role-based access control for staff

• Time tracking and reporting

• Reduces manual dependency and errors

 

Digital Business Cards

Overview: Eco-friendly digital identity cards with all your business info in one clickable link. Optimized for mobile devices and shareable via WhatsApp, email, or QR scan.

Key Benefits:

• Instant sharing via any platform

• Boosts brand image with professional look

• Easy to update anytime

• One-click actions (call, email, WhatsApp)

• Option to upgrade to micro-site

 

QR Code Menus

Overview: A contactless digital menu for restaurants and cafés accessible via QR code. It allows for instant updates to pricing and availability, improving hygiene and customer experience.

Key Benefits:

• Eliminates physical menu printing

• Easy to manage and update

• Works on all smartphones with no app

• Enhances customer safety and speed

• Branded design for consistency

 

Lead Generation Strategy

• Google Maps (2% conversion)
   

• Referrals (high quality)
   

• Brochures, cold calling, and ads

 

Sales Process Workflow

Our sales process is structured to ensure that every lead is treated professionally, nurtured systematically, and guided towards a clear conversion outcome. Here's a step-by-step breakdown of the CoreMinds sales workflow:

Step 1: Lead Generation

• Sources: Google Maps, LinkedIn, referrals, brochures, cold calls, social media ads

• Captured via inbound calls, WhatsApp messages, web forms, or manual outreach

• Logged into our in-house CRM with proper tags (source, interest area)

Step 2: Initial Contact & Introduction

• First contact within 24 hours of lead capture

• Friendly introduction and brief overview of CoreMinds services

• Ask 2–3 open-ended questions to identify interest and urgency

Step 3: Qualification Using FAST Framework

Purpose: Not every enquiry is a good fit — some may not be ready, able, or serious. The FAST framework helps you quickly assess which leads are worth pursuing, and which ones should be nurtured for later.

FAST stands for:

• Fit
   

• Affordability
   

• Stakeholder
   

• Timeline
   

 

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F – Fit: Is this a business type we serve effectively?

You're most successful when working with industries you know — like resorts, homestays, educational institutes, builders, traders, etc.

What to ask:

“Can you tell me a bit about your business? What kind of services or products do you offer?”

Red flag: If the client is in a completely unrelated sector (e.g., medical R&D firm or high-level e-commerce requiring AI/ML), they might not be the best fit for your current offerings.

Example:
You receive a lead from a law firm. You’ve built multiple sites for professional services. ✅ Good fit.
You receive a lead from a game developer asking for backend game engine integrations. ❌ Not a good fit (outside your scope).

 

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A – Affordability: Do they understand our pricing range?

This doesn’t mean asking “What’s your budget?” right away. Instead, you guide the conversation to gauge whether your pricing aligns with their expectations.

What to ask:

“Have you worked with any tech partner before? What kind of budget are you thinking about for this project?”

What to listen for:

• “I was thinking ₹10,000 for a full website” → ❌ Not realistic
   

• “I’m exploring in the ₹40K–₹60K range” → ✅ You can offer something solid
   

• “We don’t know what it costs, this is our first time” → ???? Educate them with basic examples
   

Example:
A small homestay wants a mobile-responsive site with booking — they’re open to ₹30K–₹50K. ✅ Possible phased solution.
A grocery store wants a full e-commerce app with delivery, wallet, and custom backend, but has ₹15K. ❌ Mismatch.

 

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S – Stakeholder: Are we talking to the decision-maker?

You may be talking to a junior staff member or someone who just “gathered quotes.” It's critical to speak to the actual decision-maker — the person who controls the money or signs the agreement.

What to ask:

“Will you be the one making the final decision, or should I include someone else in the proposal review?”

Red flag: “I’ll forward it to my boss and let you know.”
Follow up by asking: “Would it help if we do a joint call to clarify everything directly?”

Example:
You're speaking to a marketing intern at a college. She’s not the principal or admin head. ✅ Ask to meet the admin.
You're speaking to the resort owner. ✅ Proceed with full proposal and demo.

 

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T – Timeline: Is there urgency or a specific deadline?

Some prospects need solutions now, while others are “just exploring” and may take 3–6 months to decide. You need to prioritize hot leads and tag the rest for nurturing.

What to ask:

“When are you hoping to go live with this?”
“Is there a specific event or season you’re preparing for?”

Example:
A school wants a CRM before their new admission cycle starts in 3 weeks. ✅ High-priority lead.
A trader says, “Maybe later this year after harvest.” ❌ Tag as cold lead; follow up quarterly.

Step 4: Demo, Portfolio & Needs Discovery

This step is where you build trust and begin to understand exactly what the client needs. It’s also where you shift from a seller to a consultant — someone who listens, recommends, and educates.

 

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What This Step Involves:

✅ 1. Share Relevant Work Samples (Portfolio)

Don’t send random links. Always send samples that match the client’s industry.

Example:
If the client is a homestay owner in Wayanad:

“We recently built this website for a resort in Thekkady. It has mobile-friendly booking, gallery, and WhatsApp integration.”
(then send 1–2 similar websites via WhatsApp)

???? Tip: Have a folder or Notion page with categorized samples (by industry: resorts, schools, CRM clients, etc.)

 

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✅ 2. Offer a Demo (for CRM, Apps, or Backend Tools)

If the client is interested in a software or app:

• Don’t just explain — show a demo
   

• Share a screen recording or do a short live screen share via Google Meet
   

• Walk them through key features only — don’t overwhelm
   

Example:
Client: "I run a school and want to manage enquiries better."
You:

“Let me show you a CRM we built for a similar institute. Here’s how enquiries are captured, and how automated follow-up works.”
(Show: Lead form ➝ Admin dashboard ➝ WhatsApp trigger)

???? Tip: Use simple words. Don’t say “API integration” — say “this automatically sends a WhatsApp to parents once they submit the form.”

 

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✅ 3. Discuss Goals, Expectations & Pain Points

Once you’ve shared the demo/portfolio, ask the right discovery questions to understand what really matters to them.

Ask things like:

• “What are you struggling with right now in your current system?”
   

• “What results would make this project a success for you?”
   

• “Have you used any tech platform before — what worked, what didn’t?”
   

Example:
A builder says:

“I get a lot of leads from my Facebook ads, but most don’t respond after the first call.”
You now know they need:

• A CRM to track follow-ups
   

• WhatsApp reminders
   

• Possibly lead scoring
   

Tip: Don’t jump into pricing yet. Stay in consult mode — take notes.

 

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✅ 4. Take Notes for a Customized Proposal

Every detail you gather here helps you:

• Create a proposal that feels tailor-made
   

• Avoid generic language
   

• Suggest only what they actually need
   

Example of customized proposal insight:
If a school admin says, “We want to collect leads from Facebook,”
→ Your proposal should highlight:

“We’ll integrate a Facebook lead form with your CRM so enquiries are captured and followed up automatically via WhatsApp.”

Step 5: Proposal Preparation & Presentation

• Choose between detailed or quick proposal (based on lead type)

• Customize it with client name, industry examples, timeline & cost

• Send via email with a message, followed by a WhatsApp prompt

• If possible, walk them through it over a call or meeting

Step 6: Follow-Up Cadence

Following up is where most deals are either won or lost. Many clients won’t reply after the first proposal — not because they aren’t interested, but because they’re busy, unsure, or just distracted. That’s why structured, value-based follow-ups are essential.

At CoreMinds, we use a 3-step follow-up sequence — spread across 10 days — and log everything in our CRM to stay organized.

 

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Day 2 – Friendly Check-In

Goal: Show you're attentive without being pushy.

Message Example (WhatsApp or Email):

Hi [Client Name], just checking in to see if you had a chance to review the proposal we shared.
I’d be happy to clarify anything or walk you through the scope. Let me know what works for you!

Tip: Keep it light. Avoid hard selling. You're reminding them you’re here to help.

 

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Day 5 – Add Value

Goal: Re-engage them by sharing something useful — a case study, portfolio link, testimonial, or article.

Message Example:

Hey [Client Name], I thought this might interest you — we recently completed a similar project for [XYZ Client] in [same industry]. They’ve already seen great results with more leads coming in.
Here's the link: [portfolio link]
Let me know if you’d like to see a walkthrough.

What you can share:

• Portfolio example
   

• Video demo
   

• Google review from a similar client
   

• Blog/article (if available)
   

Tip: This gives them a reason to respond. You're showing proof — not just asking again.

 

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Day 10 – Final Nudge

Goal: Get clarity — even if it’s a “no” or “not now.” It helps you clean your pipeline.

Message Example:

Hi [Client Name], just wanted to follow up one last time regarding the proposal.
Shall I mark this as paused and check back later next month? Or is there anything we can adjust to move forward now?

Alternate Closing Line:

“If now isn’t the right time, no worries at all — just let me know when you’d prefer to reconnect.”

Tip: Be polite and professional. This also creates space for the client to re-engage later without embarrassment.

 

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Bonus Tip: Post-10 Day Follow-Up (Cold Leads)

If the client goes cold even after 10 days:

After 3–4 weeks:

Hi [Client Name], we’ve added a few new features since our last chat — just wanted to check if you'd like an updated proposal or pick it up from where we left off?

Use these for nurturing long-term leads.

 

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Key Reminders

• Every follow-up should be scheduled in the CRM
   

• Don’t say "Just following up" — always add context or value
   

• Switch channels if needed (call if WhatsApp is cold, or email if WhatsApp is too casual)
   

• Be consistent, but never annoying

 

Step 7: Closing the Deal

• Once the client agrees, share contract + invoice for advance

• Collect 30 - 50% or token advance to block resources

• Report sales to core team

• Add to project tracker and assign to development team

Step 8: Post-Sale Engagement

• Share kickoff email + timeline

• Maintain contact during project milestones

• Ask for testimonials and referrals after successful delivery

This workflow ensures a consistent, professional, and scalable sales experience that keeps clients engaged from the first contact to post-launch support.

 

Coreminds Sales & Tech Glossary (A–Z)

 

• Above the Fold – The part of a website visible without scrolling.

• Admin Panel – A backend dashboard used to manage the website or app.

• Android App – An application developed specifically for Android smartphones.

• API (Application Programming Interface) – A bridge that allows two systems or apps to talk to each other.

• App Maintenance – Post-launch updates, bug fixing, and feature improvements.

• APK File – The installable file format for Android applications.

• Automation – Software actions triggered without manual input (e.g., email reminders).

• Backend – The hidden part of a system that handles logic, data, and server operations.

• Bounce Rate – % of users who visit a site but leave without taking any action.

• Breadcrumbs – A navigation path on websites showing users where they are.

• Call to Action (CTA) – Buttons or links prompting the user to take action (e.g., “Buy Now”).

• CMS (Content Management System) – Tools like WordPress that let users edit websites without code.

• Conversion Rate – % of visitors who take a desired action (buy, sign up, contact).

• CRM (Customer Relationship Management) – Software that manages client data, leads, follow-ups.

• CTA Button – A clickable button prompting user action like “Get Quote” or “Download Now”.

• Custom App – A tailor-made app designed for a specific business or purpose.

• Custom Software – Software developed from scratch to solve unique business needs.

• Dashboard – A visual control panel that displays key metrics or data summaries.

• Database – A structured system for storing and retrieving data.

• Deployment – The act of launching a website or app for public use.

• Domain – Your website’s internet address (e.g., www.coreminds.in).

• eCommerce – Websites that allow users to browse, add to cart, and purchase products online.

• ERP (Enterprise Resource Planning) – Software to manage business processes like billing, HR, inventory.

• Favicon – The tiny icon shown in browser tabs for brand identification.

• Firebase – A Google platform for app features like push notifications, authentication, analytics.

• Frontend – The part of a site or app users see and interact with.

• Google Analytics – A tool to track website traffic and user behavior.

• Hero Section – The large banner or header area of a website homepage.

• Hosting – Where your website files are stored online (like digital real estate).

• Hybrid App – An app built with one codebase that works on both Android and iOS.

• Impressions – Number of times an ad or content was shown to users.

• Landing Page – A single webpage designed for a specific goal like collecting leads.

• Lead – A person who has shown interest in your service or product.

• Lead Generation Site – A website optimized to capture inquiries and build a customer list.

• Login & Authentication – System to verify and allow user access (via password, OTP, etc.).

• Maintenance – Regular updates and support to ensure software runs smoothly.

• MVP (Minimum Viable Product) – A basic version of an app with only the core features to test and launch fast.

• Mockup – A visual representation of what a webpage, app, or feature will look like.

• Module – A feature or component in a software (e.g., billing module, attendance module).

• Native App – An app built specifically for one platform (e.g., Android-only).

• Page Speed – How quickly a web page loads — affects user experience and SEO.

• Pixel (Facebook Pixel) – A tracking tool that helps optimize ads based on user activity.

• Plugin – A small add-on that extends website features (used in WordPress, for example).

• Play Store Deployment – The process of publishing an Android app on Google Play Store.

• Proposal – A document outlining what’s offered to the client: features, price, timeline.

• Push Notification – Pop-up messages sent to a user’s phone via the app.

• Redirect – Automatically sending users from one URL to another (used in SEO or site updates).

• Reporting System – Feature that allows generation of downloadable reports (PDF, Excel).

• Responsive Design – A design that adapts to desktop, tablet, and mobile screens.

• Retargeting Ads – Ads shown to users who have previously visited your site or app.

• Scope of Work (SOW) – A breakdown of what’s included in a project (pages, modules, timelines).

• SEO (Search Engine Optimization) – Techniques to make your site rank better in Google search.

• Session (Analytics) – A single visit to your site, including all actions taken during that time.

• SSL (Secure Sockets Layer) – A security protocol that ensures your site runs over HTTPS.

• Tech Stack – The collection of technologies used to build a site or app (e.g., React, Node.js).

• Timeline – The estimated time it takes to complete a web/app project.

• UI (User Interface) – The look and layout of a website or app.

• UI Kit – A set of ready-to-use design elements (buttons, icons, inputs, etc.).

• URL (Uniform Resource Locator) – A webpage’s address (e.g., www.coreminds.in/contact).

• User Flow – The step-by-step journey users take to complete a task in a website/app.

• User Roles – Different access levels assigned to users (Admin, Editor, Staff, etc.).

• UX (User Experience) – How easy and pleasant it is for a user to interact with your app/site.

• Viewport – The visible area of a website on a user’s screen.

• Website Audit – A full check-up of your site’s performance, structure, speed, and SEO.

• White Space – Empty space in design that improves readability and layout clarity.

• Wireframe – A rough layout used to plan web or app pages before design starts.

• Workflow Automation – Automating repetitive tasks in CRM or software (e.g., auto-email after form fill).